Alex Zaharov-Reutt
Sunday, 17 February 2008 18:34
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Hirsch also said that: "In the end, running the world's biggest adult film studio isn't that much different than running any other studio except that our product is pretty much exclusively about sex. The truth is, Vivid Entertainment is a business like any other. And my job is concerned as much with cost of goods, margins and EBITDA as it is with trying to come up with the idea for the next Debbie Does Dallas...Again”.
Hirsch advised that he often tried to talk women out of becoming porn starts, saying that: “I do interview all of the Vivid Girls personally before we sign them to exclusive contracts. But, guess what? I spend more time trying to talk a new girl OUT of becoming a porn star as I do discussing the deal points of her contract once she's convinced me that she really does want to go down that path.”
In a hint that Vivid also wants Google and Yahoo to help clamp down on porn piracy while making asking the search engines to make it harder for children to access content that is decidedly inappropriate for their age grou, Hirsch outlines Vivid’s future plans to more aggressively make clever use of the Internet.
His statement notes that: “The adult industry faces enormous challenges in the years ahead but Vivid's plan is to continue to thrive and he described the company's plans for the future”, with Hirsc adding that Vivid wish to pursue "strong cross-over marketing such as billboards in Times Square and other high-traffic areas, aggressive promotional programs, licensing deals that promote our name while also making us money, protecting our intellectual property and staying ahead of the pack by seizing new technologies,”.
A press release from the organizers of SWAY described the event by saying, "On Yale's storied campus, populated by some of the brightest young men and women on the planet, many students still haven't figured out how to ask someone on a date. Others might even believe that coitus interruptus is a form of safe sex. This February, however, Sex Week at Yale comes to the rescue!"
While the plea does sound like it is part of a noble cause to ‘protect the children’, it also sounds rather suspiciously like a ploy to get more traffic to Vivid’s online properties, something Vivid has most likely quite vividly experienced since the issuing of the statement last week.