Sony Ericsson adds five million over-the-air download tracks

Stuart Corner
Monday, 28 January 2008 07:06

Your IT - Home IT

Sony Ericsson says that the rebranding and alignment with PlayNow arena will open up new channel opportunities for artists and enable the site to target consumers worldwide, including for the first time the USA. The highest rated and most listened to tracks will be made available for sale in the music section of PlayNow arena.

Martin Blomkvist, head of content acquisition & management at Sony Ericsson, said: "we see PlayNow Uncut as the edgy version, whilst the PlayNow music section is more a case of familiarity, giving consumers something they know and are already comfortable with. Consumer experience is our absolute priority and we will continue to develop PlayNow arena as a service that appeals to all consumer segments and lifestyle trends."

The PlayNow arena will launch in Sweden, Denmark, Norway and Finland in May 2008 with more European markets to come at the end of Q2 2008 and further expansion in Europe, Americas and Asia during Q3 and Q4. Sony Ericsson predicts that the PlayNow arena will be active in close to 30 markets by the end of 2008. It will be available at  www.playnow-arena.com .