Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Telstra
formally launched its 3G mobile service yesterday, 5 September, stressing the
offer to customers of "the unique chance to watch the video diaries of
Australian Idol finalists" as a key differentiator, along with the claim
of "access to the widest choice of Australian information and entertainment
content".The service is
available initially in Brisbane, the Gold Coast, Sydney, Melbourne, Adelaide
and Perth using the former Hutchison radio network now jointly owned by Telstra
and Hutchison, and in Canberra on a new jointly-owned network using Telstra
spectrum (Hutchison did not buy licences for 3G spectrum in the ACT).<br><br>Telstra
customers have a choice of four new handsets and two new capped plans.
Customers who buy a 3G handset on a repayment option can take up the $49 and
$79 cap plan with a $5 per month Mobile Surf and Email Pack and get up to $250
or $550 worth respectively of standard voice calls, as well as MessageBank, and
text messages. Both capped plans offer a two-month introductory free video call
offer.<br><br>Telstra listed as the content and services available
to its 3G customers at launch as including: access to more than 200 i-mode
content sites including video content from NRL, AFL, V8 Supercars and movie
trailers from yourMovies; a range of information from Australian Idol; online
games "from the latest games developers"; access to web-based email
services including Yahoo! and Telstra BigPond; full participation in eBay
auctions; video news clips from sites including National Nine News and Sky
News.
David Bass
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