Myer, one of Australia's largest retail store chains, represents aninteresting choice for Asus, being a general retailer that sells a widerange of consumer goods rather than a specialist electronics orcomputer store.
Ted Chen, Managing Director of ASUS Australia, said, “ASUS is veryexcited with the release of the Eee PC to the retail market. Myer is amarket leader in Australian retailing and we are thrilled to bepartnering with them. ASUS have heard Australian consumers’ calls andwith Myer’s support we will be able to distribute the Eee PC to thewider consumer community.”
The revolutionary Eee PC is a new line of PC – a lifestyle gadgetdesigned for internet access and learning. Its marketing strategy isbased on the three Es: Easy to learn, Easy to work, Easy to play; andis designed to provide users with a range of internet applications andexcellent mobile online experience.
George Papacosta, National Electrical Merchandise Manager of Myer,said, “Myer is pleased to have been selected as ASUS’ partner of choicein supplying the Eee PC to its customers. With the holidays on thehorizon, we foresee the Eee PC will be high on this year’s Christmaslists, as it is affordable and a definite must have.”
Philip Cronin, General Manager of Intel Australia & New Zealand,said, “Intel is a proud supporter of ASUS and we see the Eee PC asfundamental to expanding the market to school children for affordablecomputing devices. ASUS have been instrumental in creating products forthis segment of the market and Intel is pleased to have been involvedwith the development of the Eee PC, ensuring that parents have a choicewhen it comes to deciding which notebook is right for their child.”
“Education is the key to Australian children’s future and the emergenceof the ASUS Eee PC will ensure that more Australian children can affordto be part of the digital future”.
The much anticipated diminutive Eee PC is highly portable with its mostattractive feature being affordability. Linux advocates andcommentators also view the Eee PC as a break through device forbringing Linux to the masses, something which to date has eluded otherLinux-based computers.