Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
It had to happen sooner or later. MySpace, the clear leader in the social networking race, is starting to glance back over its shoulder at what its fast growing second placed rival Facebook is doing and imitate some of its rival's best features.
Coming soon to MySpace pages will be a directory
of third party widgets and, more importantly, a development platform to
enable the creation of dynamic third party applications for MySpace
pages. If that sounds like it has already been done - it has. Facebook
opened up its site to third party developers nearly six months ago.
Another area where MySpace is playing catchup is in enabling users to
define different classes of contacts, which will be given different
levels of access to user profiles depending on the class they belong to.
While MySpace has continued to grow, there is no doubt that the leading
social network's management has watched nervously as Facebook, once a
boutique social network for college students, has grown rapidly to the
point where it has nearly 50 million active users, almost half the size
of MySpace.
In addition, because of its college roots and more focused exposure to
the educated sector of the populace, Facebook management could argue to
advertisers that the site has a potentially higher value audience to
market products and services to than the more general consumer oriented
MySpace.
However, with an active membership of more than 100 million, MySpace
should prove to be a lucrative market for third party applications
developers - especially since they will be able to get advertising
revenues from ads that run on pages within their applications.
The MySpace development platform is reportedly scheduled to be launched before the end of 2007.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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