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YouTube betas Video Identification

Your IT - Home IT

Following pressure from copyright owners, Google subsidiary YouTube has begun a beta test of technology aimed at automatically recognising video clips.

YouTube Video Identification has previously undergone private testing with a small number of media companies including Time Warner and Disney.

It works by building a 'fingerprint' of content provided by copyright owners, and then material uploaded by YouTube users is checked against the resulting database.

Copyright owners can request the automatic deletion of offending clips - hopefully this will only occur after a human has checked that the material is a genuine match - or they can licence the material to Google in return for a share in any associated advertising revenue.

"Video Identification is the next step in a long list of content policies and tools that we have provided copyright owners so that they can more easily identify their content and manage how it is made available on YouTube," said YouTube product manager David King.

"Like many of these other policies and tools, Video Identification goes above and beyond our legal responsibilities."

The announcement is well timed, as the next instalment of Viacom's copyright suit against Google and YouTube is scheduled for October 26.

YouTube already uses Audible Magic's technology to identify music used in uploaded clips.

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