Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
"July and August were Google's lowest months relative to Yahoo impression volume, but then its share of impressions rebounded in September as school resumed. By the time school was back in full swing, Google recaptured its lost market share as its percentage of impressions increased dramatically."
However, while advertising inventory increased due these increased impressions, marketers did not follow as quickly. "Yahoo was able to increase its share of total search media spend to 20.4 percent in 3Q, up from 18.5 percent in 2Q, marking the first reversal in share since the initial February up-tick related to Panama. Google's CPC remained flat and eCPM (revenue per thousand impressions) fell between August and September despite a new algorithm change in late August that was intended to increase the price of bidding for first position."
This study claims to have tracked billions of impressions and millions of clicks on Yahoo, Google, and MSN from January 1, 2006 to September 30, 2007 across more than 500 marketers, all of whom are clients of SearchIgnite directly or via its sister company 360i.
The white paper is the fourth in a series of quarterly reports that tracks results across the engines. SearchIgnite/RBC say that subsequent reports will start to reflect budgetary decisions that search marketers are making regarding their budget allocations across the major search engines, reflecting the longer term economic impact of the Panama release.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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