All you need to know about premium mobile services

Stuart Corner
Monday, 03 September 2007 10:40

Your IT - Home IT

Communications Alliance has launched a web site to warn consumers about mobile premium services.

The web site provides details on the information and content services available via mobile phones and mobile Internet enabled devices. It also includes information on the regulation of premium services - the Mobile Premium Services Industry Scheme (MPSIS) - content classification of such services, safety information and advice to help customers know where and how to complain if they have a problem.

"With the increasing opportunity for consumers to have services such as sports highlights, games, news feeds, wallpaper and ring tones readily available for download on their mobile device, it is important that they are fully informed on how these services work – in particular costs and the associated terms and conditions. It is also equally vital that they understand their rights and the safeguards that have been put in place to create a positive customer experience," said Anne Hurley, CEO, Communications Alliance.

Hurley added: "the government review of the Mobile Premium Services Industry Scheme, set for later this year with input and feedback from the industry...will ensure that the industry is working in partnership for the benefit of the end user," concluded Hurley.