Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The two have set up a joint venture company, NewCo, (70 percent owned by Crazy John's) that will operate the MobiData platform to serve and support the applications. MobiData will have an exclusive three year deal with NewCo to supply mobile applications and content, as well as its mobile services hub management platform.
At the end of three years, Crazy John's will have the option to extend this exclusivity for a further three years, and the rights to acquire the assets of MobiData subject to shareholder and regulatory approval. Exclusivity will apply only to Europe, Australia and New Zealand.
Crazy John's will be responsible for all sales and marketing and MobiData for providing all technology integration, customisation and new product development, as well as its existing product portfolio. MobiData will retain all its intellectual property and will have the exclusive rights to sell any and all new products to other markets internationally.
MobiData presently offers a range of downloadable applications which are available for sale via download by end users from its website. http://www.mobipowered.com/ The range presently comprises:
- MobiChat: a free mobile instant messaging application that offers interoperability between fixed IM (services including MSN Messenger, Yahoo Messenger and AIM;
- MobiPod: a remote backup service for a phone's contact database. It also provides a web interface that enables users to edit their backed-up contacts from a PC.
- MobiGuard: an application which enables a handset to be locked down and disabled simply by sending an SMS to it. It can later be unlocked with another SMS or by entering a code;
- MobiAntiVirus: virus protection application for Symbian Series 60 handsets;
- MobiSMS: an SMS management facility which enables messages to be filtered according to content, or blacklisted.
The company claims these applications are the culmination of more than six years R&D. it has software engineering centres in Brisbane, Australia and Delh, exclusive reseller and partner agreement with India’s largest mobile distributor with 32,000 outlets in India and distribution in North America, Scandinavia and SE Asia.
David Bass
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