Stan Beer
Tuesday, 07 August 2007 16:38
Your IT -
Home IT
Companies risk damage to their brand and reputation and risk potentially serious security breaches by engaging in activities in unmoderated virtual worlds such as Linden Lab’s Second Life, according to technology analyst group Gartner.
Companies that are sensitive to brand issues, as
well as social and ethical positioning, must exercise particular
caution in uncontrolled virtual worlds, such as Linden Lab’s Second
Life, and should consider more heavily moderated, targeted
alternatives, such as There, Kaneva and Activeworlds, Gartner analysts
advised.
“The risks enterprises face as a result of their involvement in virtual
worlds are real and can be significant. They shouldn't be ignored — but
neither should the potential opportunities and benefits that arise from
using these new environments for corporate collaboration and
communications,” said Steve Prentice, vice president and distinguished
analyst at Gartner.
Major risks, according to Mr Prentice, concern identity authentication, confidentiality and risks to brand and reputation.
With regard to identity, Mr Prentice believes that lack of verifiable
identity control or access management is a major deficiency in public
virtual worlds and is having a significant impact on the potential use
of virtual worlds for internal collaboration purposes.
"Individuals interact in virtual worlds via avatars, which are
computer-generated representations of themselves. However, because new
accounts can be opened with ease (and at no cost), many individuals
have multiple avatars. Thus, it's difficult (if not impossible) to
ensure that any specific avatar actually represents the person with
whom it's associated," states Mr Prentice.
Because of this, Gartner recommends that companies seriously evaluate
the availability of "private" virtual-world environments, which are
hosted internally and exist entirely inside the enterprise firewall.
As far as confidentiality is concerned, virtual worlds aren't secure environments, according to Mr Prentice.
Gartner believes that discussions involving confidential and
commercially sensitive information shouldn't take place inside Second
Life or any other virtual world — or in an open, Internet-supported
social networking site. Worldwide legal systems (especially in the
U.S.) have become increasingly aggressive in demanding access to
electronically stored records, Gartner says.
Gartner recommends moving to a private virtual world (built by using
tools, such as GarageGames' Torque Game Engine or Sun's Java-based
Project Wonderland; or developed using established applications (such
as Forterra Systems' Olive) that are entirely contained inside the
enterprise firewall.