Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Hot on the heels of a report that Microsoft has gained search marketshare on Google comes the news that popular Web 2.0 news aggregator Digg has given Google the flick for an exclusive advertising deal with Microsoft. Digg has given hints that the provision of Microsoft technology is part of the deal.
The Digg contract is the second major Web 2.0
advertising deal for Microsoft following a similar deal with Facebook
signed in August 2006.
Like the Facebook deal, which runs until 2009, according an Associated
Press report the Digg advertising will be for three years for an
undisclosed sum.
In a somewhat somewhat perplexing statement, Digg co-founder Kevin Rose
said the decision to go with Microsoft was made because of the size of
the company and its technology.
Rose wrote on Digg the Blog:
"This move gives us an advertising partner with a larger organization
and a more scalable technology platform to keep pace with Digg’s
growth. Best of all, it lets the Digg team completely focus on new
feature development. Federated Media, which has been an awesome partner
for the last year and a half, will continue working with Digg focusing
on integrated sponsorships and custom programs like the Arc project in
labs."
The implication is that the deal was done at least partly because
Microsoft is able to supply Digg with a more scalable server and
content management platform and will be a technology partner as well as
an advertising partner. With between 10 and 15 million visitors a
month, depending on whose stats you believe, Digg has been hit with
performance issues in the past.
Importantly for Microsoft, the deal with Digg may provide a glimmer of
a strategy to combat the dominance of Google in the online advertising
space. With the ability to provide web publishing clients a vertically
integrated technology solution, Microsoft may be able to claim a
differentiator from Google.
Reactions on largely anti-Microsoft Digg to Kevin Rose's posts have
been surprisingly muted to date, suggesting that visitors to the site
could care less about what's under the hood powering the site and who
the site uses to serve its ads.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
LATEST HEADLINES FROM YOUR IT
