SBS gears up for IPTV with Tandberg Television

Stuart Corner
Friday, 13 July 2007 02:05

Your IT - Home IT

Australia's Special Broadcasting Service (SBS) has awarded Tandberg Television an equipment and managed services contract that will enable it to deliver IPTV services. It is Ericsson Australia's first deal with Tandberg TV since its acquisition of the company in February 2007.

SBS, Australia's multicultural and multilingual public broadcaster, has selected Tandberg Television's systems for Internet TV asset ingest, transcoding, management and distribution. As part of the integration, SBS will access Tandberg's Alloy and MediaModeler technologies through a managed services model to publish SBS content and user generated video via the Internet. Initially the broadband video will be available on sbs.com and eventually across multiple platforms and syndication partners.


"The Tandberg Television solution is a vital step in our move to run news, current affairs, sports and entertainment sites effectively, take advantage of the huge demand for broadband video and maximise user-generated content on the sbs.com platform," said Matt Campbell, SBS's director of TV and online content. "By leveraging the Tandberg Television solution we expect to double our video streams over the coming 12 months."

Tandberg will provide SBS with the tools to manage all its metadata, automate the distribution of content, create user interfaces and publish events while syndicating its assets across SBS internal and third party Web sites.

Tandberg Television will showcase its broadband TV system at the upcoming SMPTE Australia Conference and Exhibition in Sydney July 17-20, 2007, at the Sydney Convention Centre.