Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Telstra has already enjoyed considerable success with NextG since its launch last October: and all without a prepaid option, the system chosen by half the market.
At its half year results presentation in February Telstra announced that it had signed up 415,000 Next G customers since launch of the service on 6 October 2006. Telstra has now launched prepaid on Next G (and stopped offering it on CDMA). It offering two handsets, the LG TU500 retailing for $299 or the Telstra 256 for $249. It says the number and range of devices will increase in the months ahead.
However other operators, once very heavily promoting prepaid are changing tack. In its results for the three months to 31 December, Vodafone Australia boasted that net additions of contract customers were 35.2 percent up on the prior quarter and Vodafone's head of corporate communications, Greg Spears, told iTWire that the figures reflected the results of a decision taken in late 2005 to shift focus on consumer sales from prepaid to contract. "People really like those zero dollar handsets, and the only way we can offer those is on contract." At 31 December 2005, the last time it gave a breakdown prepaid customers accounted for 73.2 percent of Vodafone's customer base.
The Next G prepaid service is being launched with a number of l calling offers. Standard prepay covers voice and video calling options available are:
• Telstra Pre-Paid Friends: Recharge $40 and get $40 standard credit plus an extra $260 of talk, text & pics to five nominated numbers on any network in Australia, anytime.
• Freedom: recharge $30 or more and call or text five nominated Telstra fixed line or mobile numbers for free for at least 30 days.
• Every Call: pay a maximum of $1 for the first five minutes of every call to fixed line or mobile numbers in Australia.
• Daily Text: $1 a day for 20 text messages to any mobile in Australia.
• 1C Text: 1c per message to any Telstra mobile.
Access to data services is available in five separate 'Browse Plus' packs that start from $5 for 1Mbyte of download within 30 days up to $59 for 200Mbytes. Access to Foxtel content is available separately on a $12 per month subscription. More information will be available at www.telstraprepaidplus.com when the service launches on 24 May.
David Bass
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