Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Skype has made another move to become a serious tool within the business world, by adding functionality to the version of Skype that is integrated with Salesforce.com, a widely used customer relationship management system provide via a software as a service model.
According to Scott Miller, director of business development with Skype, "We now offer the tools to integrate Skype communication with the salesforce.com experience via the AppExchange. Besides saving money on telephone bills, this will also enable salesforce.com customers in the small and mid-sized business sector to build stronger relationships and improve the way they manage their contact with colleagues, customers and prospects."
Key features of Salesforce.com are its Apex platform and AppExchange. Apex enables third parties to develop applications that work with Salesforce.com and AppExchange enables them to make these available to other Salesforce.com users. There are presently over 500 applications available on AppExchange.
"Skype's initial AppExchange application coincided with the launch of AppExchange in January 2006 and was very well received by the salesforce.com community, as it enabled them to stay in touch with their customers, suppliers and colleagues spread around the world," said Matt Holleran, vice president, AppExchange partners, salesforce.com.
"The new Skype for Salesforce application further revolutionises business communications by making team collaboration and effective communication a seamless part of every workday."
The new Skype for Salesforce enables salesforce.com customers to make and receive Skype calls or initiate text chats directly with other people whose Skype contact names and presence indicators can now be added manually or imported automatically into Salesforce. SkypeOut calls to non-Skype users' traditional phone numbers can also be initiated with a single click. Conference calls of up to 10 participants (including the host) can be conducted using Skype for Salesforce with any combination of Skype and non-Skype users.
Skype for Salesforce also integrates with salesforce.com's computer telephony (CTI) adapter to enable click-to-call for phone numbers of those customers or business partners listed within Salesforce SFA or Salesforce Service & Support applications. Also, inbound Skype calls from parties listed in Salesforce will instantly pop-up the caller's record, enabling the person taking the call to add notes about the conversation or transaction into the appropriate record for future reference.
Skype for Salesforce was developed and is maintained by PamConsult GmbH, a Skype Developer Program partner that specialises in developing applications for the Skype and eBay platforms, Skype for Salesforce can be immediately downloaded free from AppExchange where it is listed as Skype CTI Connector 2.0 – Basic Edition.
David Bass
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