Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Sony is joining the party with old TV series such as Charlie's Angels and Starsky and Hutch, Hasbro will provide the old Transformers and GI Joe cartoons, and Turner Broadcasting System will provide CNN news and interview shows, along with episodes of Aqua Teen Hunger Force and Robot Chicken from Adult Swim.
A potential highlight is the plan to deliver full National Hockey League (NHL) games, but for now fans will have to make do with vintage games and highlights.
Joost's avowed strategy is to deliver premium content at no charge to viewers. The business model is to charge advertisers on a per-view basis, and to share the revenue with content providers.
The company has previously signed deals with CBS (including new episodes of popular TV shows) and Viacom (including MTV and Paramount).
One problem for viewers is that not all the content will be available everywhere in the world. For example, the Warner Bros Records channel is only available in the US, the Alliance Atlantis Sci-Fi channel is offered everywhere except the US and Canada. While this presumably reflects rights to the content that have already been sold, it's increasingly likely that users will demand "anywhere" as well as "any time" access to content.
Joost recently announced a high-profile roster of advertisers for the commercial launch of the service.
Global advertisers include Coca-Cola, HP, Intel and Nike, while US viewers will also see ads from companies including Electronic Arts, Garnier, Kraft, Microsoft, Motorola, Procter & Gamble, Sony, Taco Bell, United Airlines, the US Army, Visa, and Wrigley.
For European audiences, the company has signed General Motors Europe (Opel/Vauxhall), IBM, L'Oréal, Nokia, Virgin Money, Vodafone, and Warner Bros.
"The industry response to Joost has been overwhelming, as is evidenced by the calibre of our launch partners," said Nick Loria, senior vice president of global advertising at Joost.
David Bass
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