Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
"A January 2006 poll of 1,000 Google users found that 89% of
respondents think their search terms are kept private, and 77% believed
that Google searches do not reveal their personal identities. These numbers indicate that
Google’s practices violate the public’s expectation of privacy with
respect to the collection and use of search history data. The fact that Google
collects its users’ search terms in connection with their IP address is
not disclosed on Google’s “Privacy Policy Highlights” or on its full “Privacy Policy”. A
user must click on four links from the Google homepage in order to
obtain this information," the submission states.
The submission also attacks DoubleClick's user
tracking technology, claiming that it does not comply with well
established privacy standards.
"Using the unique numbers contained in cookies, DoubleClick’s “DART”
(Dynamic, Advertising, Reporting, and Targeting) technology enables
advertisers to target and deliver ads to Web users based on pre-selected criteria.
DoubleClick retains large volumes of consumer data. Its DART technology
relies on consumer demographic information in order to execute behavioral
targeting of advertisements. Behavioral targeting provides a
far-reaching range of nformation about users, including web surfing, shopping cart behavior,
and use of broadband video. DoubleClick does not comply with such well
established government and industry privacy standards as the OECD Privacy Guidelines," the submission states.
The submission concludes with claims that Google's conduct will expose
Internet users to surveillance by law enforcement agencies worldwide
and encourage companies to collect large volumes of information on individual
consumers using decelptive practices. It also attempted to sound an
ominous warning about Google's growing power.
"Google’s proposed acquisition of DoubleClick will give one company
access to more information about the Internet activities of consumers
than any other company in the world. Moreover, Google will operate with virtually no
legal obligation to ensure the privacy, security, and accuracy of the
personal data that it collects. At this time, there is simply no consumer privacy
issue more pressing for the Commission to consider than Google’s plan
to combine the search histories and web site visit records of Internet users," the submission concludes.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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