Google profits keep zooming up
By Stan Beer
Friday, 20 April 2007 05:34
In fact, the continuing success of Google's search advertising business has its competitors so worried that they are now resorting to attempts to curb the company's growing dominance through regulatory measures.
Microsoft, Yahoo and others are considering their options for an antitrust challenge to Google's US$3.1 acquisition of contextual ad management company DoubleClick. Microsoft, which dominates more than 90% of the desktop operating system market, claims that a Google-DoubleClick combination would control 85% of the Internet ad distribution market.
Meanwhile, Google's continually rising share price, allows it to easily absorb some of the web's most valuable businesses, adding to the snowball effect while competitors watch helplessly and Google stock holders grin from ear to ear.
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