Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Initially the service is restricted to a single programme, the new comedy series 'Wilfred' that follows the adventures of a cantankerous canine and his unlucky-in-love mistress Sarah.
Interestingly the downloads will be available in advance of the free to air broadcast: three hours after the broadcast of each weekly episode, the following episode in the eight week series will be available for download, advertisement free, from bigpond.com, at a fee of $2.95. For BigPond customers there is a 20 percent discount and the download will not eat in to their monthly quota.
"This is the first time SBS has offered paid-for downloads of its broadcast content," Richard Finlayson, SBS director of commercial affairs, said "SBS, along with Renegade - the producers of Wilfred, want to give Wilfred the widest possible distribution. We recognise that technology is shifting the time and place of media consumption and this deal is a great opportunity to better understand the future of consumer preferences."
An SBS spokeswoman told iTWire that SBS would probably make additional content available if this initial foray was a success. Unlike the ABC, SBS does not offer any video content via its website, but the spokeswoman said the site was undergoing a major overhaul and vide would likely be a feature down the track.
David Bass
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