Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
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Angus Kidman
Wednesday, 31 January 2007 09:25
More than 12.5 million computer games were sold in Australia in 2005, the IEAA said. The majority of games sold in Australia were rated either G or PG; the two ratings together accounted for 70% of all titles, according to the IEAA's analysis of classification date. Strategy games were the most popular genre, chosen by 34% of gamers.
However, 62% of those surveyed said ratings did not play a role in their purchase decision, and those figures did not change markedly even in households with parents. 20% of respondents could not identify the difference between the M and MA ratings assigned to games.
79% of Australian households have some kind of gaming device, according to the research, up 3% from the IEAA's last study in 2005. PCs were the most popular choice, used by 95% of respondents, while 59% played on a console and 19% on a portable device.
While the percentage of female gamers has increased to 41%, this remains well below the overall female proportion of the population. The IEAA proclaims females as the fastest-growing segment of the market, but this conclusion appears based solely on the increase in the overall number of women, rather than a detailed analysis of buying patterns for both genders.
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