Wii breaks Australian launch sales record

Mike Bantick
Thursday, 14 December 2006 08:35

Your IT - Entertainment

Nintendo has been a big hit down under as per the rest of the world, with sales results confirmation today.

Relatively speaking, Australia is a small market for Tech companies, but still the sales figures released today are impressive.

For the first four days of its release, the Wii has sold 32,901 units – officially smashing the video game system launch record in this country.

Compared to 325,000 sold in Europe and 1.7 Million world wide, the Aussie figures pale.  But lets talk percentages for the moment; the Wii accounted for around 43% of video game hardware sold last week.  Along with the DS handheld unit this gives Nintendo over two thirds of the market.

Rose Lappin, Director of Sales and Marketing Nintendo Australia seems pleased; “The launch of Wii has been a fantastic success for us.  We aim to bring gaming to the masses and I think we have taken some large steps in the right direction. Our main priority now is to deliver as many units as possible into retail channels, as quickly as possible, to try and meet this exceptional demand.”

Globally Nintendo are expecting to deliver 4 million Wii into households before the end of the calendar year.