Sony backs GDAA to nurture local PSP content.

Mike Bantick
Friday, 01 December 2006 12:57

Your IT - Entertainment

What is the best way to get new and exciting content onto your gaming platform?  Kick start some talent by providing the resources to support the inspired.  Sony have got together with the Game Developer's Association of Australia to provide development kits to people simply with a portable gaming idea.

At the sold out Game-connect conference in Brisbane, Australia, Sony Computer Entertainment Europe (SCEE) today announced that they would be backing a new programme to sponsor the access to development kits under the stewardship of the GDAA.

Vice President of SCEE's Publisher & Developer relations department, Zeno Colaco made the announcement;  "SCEE are excited to work closely with the GDAA to kick start this initiative in the region. PSP has rapidly established itself as a global format for today's digital consumer. Our goal with this programme is to nurture new talent and widen the spectrum of content providers with traditional and new products which use the full breath of PSP's powerful functionality".

Named "Kit-Start" the idea is for people with PSP content ideas to make a proposal to the GDAA, who will assess the concept and then if successful,  provide access to the Development kit as well as specialised design consultancy made provided by SCEE technical support.

Evelyn Richardson, President and CEO of the GDAA explained, "Without access to this technology, budding developers would not necessarily be in a position to convert their ideas into working prototypes. Providing these first steps on the ladder allows these companies to potentially secure funding from a prospective publisher or exploit commercial opportunities. SCEE has been a great supporter of our industry locally and it is programmes like this that help our local talent create high quality products for Australia and overseas markets,"

So what are you waiting for,  do you need your hand-held?