Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The only thing is that there is already so much competition. Besides established players like Navman, Garmin, TomTom, Mio and Road Angel, there’s also Voxson, Uniden, Sony, LG and no doubt others on the way.
Will the Nokia 330 Auto Navigator be able to show Nokia the way to more profits? Right now, it seems perfectly competent. But with the GPS market already brimming with innovation, Nokia needs to do something special, and offer something a little bit different, and better. Even the price is effectively the same as everyone else.
I’m not convinced this version 1.0 product offers anything different to what’s already out there, save for the Nokia brand on the box. New entrants need to do something special... like Nokia have done with the N95.
If the N95’s navigation capabilities turn out to be as good or better than the Nokia 330’s, it’d be the better buy, and you’d be able to buy in on a plan from a phone store if you wanted.
Nokia... the 330 hasn’t reached Australia yet. But I’m already waiting to see what you’ll do with version 2.0. Get those engineers cracking!
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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