The Chris Martin-led band may have just been in Australia for a few short days but they made a massive worldwide impression - the 19 June Enmore show was attended by more than 60,000 virtual concertgoers thanks largely to Hostworks, which describes its team as ’digital roadies'.
Fans of the band were able to either log on to a specially designed microsite to access the live feed or tune in via Southern Cross Austereo’s 90 mobile optimised websites and through 72 smartphone apps, helped with technical support and prowess from Hostworks.
“We support Southern Cross's digital environment, they've been a longstanding customer of ours and a great customer to have. And they reached out to us the other day with this intriguing opportunity, which I think was really creatively adventurous. And a terrific thing for them to do. So we got on board," Hostworks CEO Will Berryman told iTWire.
Berryman said the concert was streamed to fans via Hostworks’ Media Foundry service, described as a end-to-end media acquisition and distribution product.
The entire show was streamed commercial free both online and to any mobile device with internet access, and Berryman said the company has its own content delivery network in Australia and New Zealand, and directed overseas users to the international Amazon cloud network and international traffic was routed through there.
The online concert audience was predominantly Australian but listeners also tuned in from as far away as Belgium, Greece, Germany, the United States and the UK.
“Media has always been about community. A community of people that want to be entertained. And we're finding out now that with advances in bandwidth and speed communities, no matter how big or small, are now able to have a media experience tailored for them," Berryman said.
"It went really smoothly and the quality was quite exceptional. Having the control over the environment that we have with such high profile events means you tend to prioritise bandwidth and traffic, and our people can watch that as it happens and we can make sure the quality is available to the audience at all times. There was a big surge of users and I think Southern Cross did a great job of promoting it."
At the peak of the concert the online audience peaked at 13,107 concurrent listeners.
"Entertainment's just one part of what we're doing," Berryman said.
"For example we're proud to work with the Royal Institute, the peak scientific education body in Australia, about getting their rich video library to young people who want to learn more about science and careers in science. We're actively working with those guys at the moment to bring their extremely rich video catalog online.
"And that's a community based around education and learning, which we're very very happy to support. We continue to have a lot of conversations with our customers. We're backstage at the theatre, and we're happy to support the people putting on the show as best we can."