Home Your Tech Entertainment GTA V steals US$800 million on first day
GTA V steals US$800 million on first day Featured

Seems like mature orientated video-gaming is popular, with RockStar Game’s newest addition to the Grand Theft Auto franchise raking in the loot after only the first day on sale.  In fact it is an industry record, in an industry that sits atop the money pile earned via electronic entertainment.

As reported over at gamesindustry.biz the folks at Take-Two Interactive, the publisher of Grand Theft Auto V, are currently diving Scrooge McDuck style into full building sized vaults of cash.

"All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V," Take-Two chairman and CEO Strauss Zelnick said. "Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry's new standard for creativity, innovation and excellence."

According to the report, Take Two Interactive is claiming world-wide sales of GTA V reached US$800 million in its first 24 hours on sale.

This eclipses any other 24hour sale claim in past years – Call of Duty: Black Ops II hit US$500 million after the first day of sales in November 2012 and in December 2010, the World Of Warcraft expansion Cataclysm from Blizzard Entertainment broke a 24 Hour PC sales record, selling 3.3 million copies

The lines 20 deep for GTA V in Australia hopefully give some justification for the recently introduced R18+ classification for games with this kind of mature content.  And for parents, hopefully informed purchasing choices that overcome the hype and buzz of a new release will be clearer now that GTA V sports the black rating sticker.

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Mike Bantick

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Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for iTWire.com, including interviews and opinion in the RadioactivIT section.






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