The PrimeTime Anytime feature provides consumers with the ability to record shows from the four broadcast networks (ABC, CBS, NBC and Fox) and save them for up to eight days. The AutoHop feature provides the ability for consumers to play back them back commercial-free, starting the day after broadcast.
Yeah! No more RSI (repetitive skipping injury) or worn out remote buttons.
Advertising supported services have a place but there should be a way to easily access content without the need for annoying advertisements. Content providers need to re-examine revenue models to take into account multi-screen viewing and new viewing habits like being able to download an entire series so that it can be watched serially. For the most part content consumers will pay for ad free content.
Now that hopper technology has been tacitly approved, we will see two things happen. First, the advertisers will try to change their current data stream to disguise advertisements as part of the show being viewed (Hopper identifies data headers that denote advertisements), and every other DVR maker will offer ad skipping features.