But this article is to celebrate an Apple success story and the 50 billionth app was ‘Say the Same Thing’ by Space Inch, LLC downloaded by Brandon Ashmore from Mentor, Ohio who received a $10,000 App Store Gift Card to commemorate this milestone.
The App store has been integral to Apple creating the iOSphere or ‘App’lesphere – a protected ecosystem where Apple guards against malware and nasties for its iPad, iPhone, iPod and Apple TV products.
Developers were initially averse to the control they ceded to Apple and the money they paid (in the form of a sales commission) for the privilege of listing in the store. But Apple soon proved that it could leverage its users and for the most part developers are on-board and making a good living if the app is useful and popular. It has paid out over US$9 billion to them!
There has also been criticism that the store is too big now with some 850,000 apps and developers going outside the Applesphere to promote and generate demand. Yes it is too big but 23 categories help to sort them out and popular apps get better poll positions.