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No, it’s not Apple TV. It’s Huawei’s MediaQ M310 – ‘multiple-screen integration for an exceptional entertainment experience’

Huawei has formally announced its MediaQ M310 media centre, “ideal for families to stay connected, the media cube connects content from smartphones, tablets and TVs, bringing the living room into a smarter era.”

MediaQ is a “small unobtrusive cube only 14mm thick. It has hefty hardware capabilities encompassing multi-screen interactions, media management, video calls and gaming.”

Powered by a quad core ARM9 processor, the MediaQ enables wireless projection through an HDMI in connection, and together with a TV screen and an external camera, it provides video call capability. Its 32 GB memory can be further supplemented with Micro SD cards.

"In this era of digital evolution for the home, the Huawei MediaQ provides an enriched, integrated entertainment experience without the expense of overhauling the technology you already own and love," said Yang Zhirong, President of Huawei Home Devices. "The MediaQ acts as a set-top-box, a smart TV and a portal that enables all content to be accessed on any device.

“The HUAWEI MediaQ's powerful consolidation function automatically sorts and organises files from PCs, mobile hard disk drives and other storage devices. It comes pre-installed with games including Ducati Bike and Breaker's Revenge II that can be played using tablets or game consoles.”

Additional accessories include a universal learning remote that controls the MediaQ, Set Top Box , TV, and other digital devices, software converting smartphones into the MediaQ mouse and keyboard controllers, and a type-Y power cord to connect jump drives and mobile hard disk drives.

The MediaQ M310 was first displayed at the 2013 Consumer Electronics Show (CES) in Las Vegas in January, and showcased at last week’s Mobile World Congress in Barcelona.

The Media Q was developed by Huawei’s growing Consumer Business Group and its Huawei Device division. It puts the Chinese communications giant squarely in the home media centre market, currently dominated by devices like Microsoft’s Xbox 360, Apple’s Apple TV, and D-Link’s Boxee Box.

Price and availability will be announced “soon.”

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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

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