The immediate reaction to the announcement of Disney Infinity is to draw obvious parallels to Activision’s Skylanders IP. But you can hardly blame Disney for trying to ride the coat tails of the monstrous money making motions of matching collectible figurines with a video game franchise.
Disney, Pixar and their video-game crafting partners Avalanche Software are taking the Skylanders idea and pushing it further however with Infinity with an emphasis on maintaining the integrity of individual IP (intellectual Property) and brands, whilst at the same time, giving kids (and kids-at-heart) the chance to experiment with characters as they would do with a toybox full of character figurines.
As players advance through each adventure, they will collect characters, vehicles, upgrades, gadgets and more which they can save to a virtual "Toy Box." At any time, players can access their personal "Toy Box" and use the items to create one-of-a-kind Disney adventures featuring any combination of characters, environments and items across all franchises. The possibilities are endless and players are only limited by their imaginations.
CONTINUED on PAGE 2
During the presentation, co-president of Disney Interactive, John Pleasants promised that at launch, in June this year, other Play Set’s will be available to choose from. The presentation included footage and assets from many Disney Pixar IP’s including Cars, Toy Story, Wreck-it Ralph and even Tron.
Over 20 action figures will be available at launch (40 collectible figures are planned at this time), and they look very attractive indeed. During an hour of ‘Johns’ Mr Pleasants made way for The Disney presentation moved John Lasseter, Chief Creative Officer at both Pixar and Walt Disney Animation Studios.
Lasseter has overseen much of the creative aspects on some of the top projects released by the companies. He gushed over the model renditions of some of his animation creations brought statically into the real world.
He also lauded over the work done by Avalanche Software in bringing the Disney Infinity across just about every gaming platform currently doing the rounds. “The animation on the characters is fantastic.” Said Lasseter.
Avalanche Software Vice President and General Manager, John Blackburn completed the John trio during the presentation and explained how the software will allow the figurines to be played within Infinity.
CONCLUDED on PAGE 3
“Disney Infinity combines prominent Disney and Pixar characters and scenarios in a way that mimics how kids play in real life,” said Blackburn, “With our platform’s unique gameplay mechanics and innovative approach to user generated content within the “Toy Box” mode, Disney Infinity will spark imaginations and provide endless hours of fun and creativity.”
Infinity allows the characters to play in specially themed games Play Sets such as The Pirates of the Caribbean, and then also be combined in the “Toy Box” mode with other IP characters, mounts, and unique powers and customizations using real-world interactive Power Discs.
On top of the game play and collectible aspects, Infinity will give those with the creative urge, plenty of tools to create their own adventure play-sets. Hundreds of Pixar and Disney assets can be incorporated into the virtual open world, and everything from the terrain and skies can be themed accordingly.
These creations can then be uploaded for moderation and sharing with the entire Disney Infinity population.
Given the popularity of Skylanders and games such as MineCraft and Little Big Planet, the formula that Disney Infinity is mixing is sure to be a hit, except perhaps with parent’s wallets.