The immediate reaction to the announcement of Disney Infinity is to draw obvious parallels to Activision’s Skylanders IP. But you can hardly blame Disney for trying to ride the coat tails of the monstrous money making motions of matching collectible figurines with a video game franchise.
Disney, Pixar and their video-game crafting partners Avalanche Software are taking the Skylanders idea and pushing it further however with Infinity with an emphasis on maintaining the integrity of individual IP (intellectual Property) and brands, whilst at the same time, giving kids (and kids-at-heart) the chance to experiment with characters as they would do with a toybox full of character figurines.
As players advance through each adventure, they will collect characters, vehicles, upgrades, gadgets and more which they can save to a virtual "Toy Box." At any time, players can access their personal "Toy Box" and use the items to create one-of-a-kind Disney adventures featuring any combination of characters, environments and items across all franchises. The possibilities are endless and players are only limited by their imaginations.
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