With some of the most beloved characters harking back over 9 decades as well as owning the rights to the more modern popular names from the brilliant Pixar animated movies, Disney is well placed to launch into a multiplatform spanning, real-world collectible, video-game toy box. Launched today is Disney Infinity a new way to adventure, enjoy and interact with your favourite fictional folk.
The immediate reaction to the announcement of Disney Infinity is to draw obvious parallels to Activision’s Skylanders IP. But you can hardly blame Disney for trying to ride the coat tails of the monstrous money making motions of matching collectible figurines with a video game franchise.
Disney, Pixar and their video-game crafting partners Avalanche Software are taking the Skylanders idea and pushing it further however with Infinity with an emphasis on maintaining the integrity of individual IP (intellectual Property) and brands, whilst at the same time, giving kids (and kids-at-heart) the chance to experiment with characters as they would do with a toybox full of character figurines.
So how does it work? – Here is the description from Disney: players will place real-world interactive figures – characters, power discs and Play Set pieces – on a device called the "Disney Infinity Base" to activate original, story-driven adventures in the game worlds, also known as “Play Sets,” of "Monsters University," "Pirates of the Caribbean" and "The Incredibles." In each respective ”Play Set,” players will take on the role of a variety of popular characters including Sulley, the naturally gifted scarer; Captain Jack Sparrow, the sword-wielding double crosser; and Mr. Incredible, one of the world's greatest crime-fighters, and battle enemies, solve challenging puzzles, overcome obstacles and complete a variety of other unique quests.
As players advance through each adventure, they will collect characters, vehicles, upgrades, gadgets and more which they can save to a virtual "Toy Box." At any time, players can access their personal "Toy Box" and use the items to create one-of-a-kind Disney adventures featuring any combination of characters, environments and items across all franchises. The possibilities are endless and players are only limited by their imaginations.
Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for iTWire.com, including interviews and opinion in the RadioactivIT section.