Master Chief touched down in Liechtenstein to take over some of the country’s most iconic landmarks, including a 13th century castle and a working mine, creating a real-life replica of the “Halo” universe within the heart of Europe to mark the launch of “Halo 4”.
For one day only, the mountainous landscapes of the normally tranquil Liechtenstein countryside became a stage for an epic sci-fi saga as Xbox 360 created a mysterious alternate universe inspired by the 46 million-copy-selling video game franchise launched in 2001 with the original Xbox.
Super fans and worldwide media from 16 different countries were catapulted into this off-world environment to take part in a theatrical experience which saw them travel to a top secret location before being unexpectedly thrust into a war zone which recreated brutal battle grounds through pyrotechnic explosions, thunderous sound effects and cinematic set builds.
“Halo 4” is the start of a new saga in the “Halo” story which is set to cause a sensation when it hits stores on Tuesday 6th November 2012. Acclaimed film director David Fincher, the creative visionary behind Hollywood thrillers such as "Fight Club" and "The Girl with the Dragon Tattoo", produced an action-packed launch trailer for the game and American talk show host Conan O’Brien and actor Andy Richter are voicing two of the game’s characters. The “Halo 4” Original Soundtrack was composed by award-winning producer and composer Neil Davidge, long-term co-writer and collaborator for music production outfit Massive Attack.
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