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Building on the steadily increasing hype wagon for the release of Halo 4, Microsoft decided to invade a small European country, the Principality of Liechtenstein, and transform the landscape into one big Halo 4 nerdgasim.


Master Chief touched down in Liechtenstein to take over some of the country’s most iconic landmarks, including a 13th century castle and a working mine, creating a real-life replica of the “Halo” universe within the heart of Europe to mark the launch of “Halo 4”. 

For one day only, the mountainous landscapes of the normally tranquil Liechtenstein countryside became a stage for an epic sci-fi saga as Xbox 360 created a mysterious alternate universe inspired by the 46 million-copy-selling video game franchise launched in 2001 with the original Xbox.   

Super fans and worldwide media from 16 different countries were catapulted into this off-world environment to take part in a theatrical experience which saw them travel to a top secret location before being unexpectedly thrust into a war zone which recreated brutal battle grounds through pyrotechnic explosions, thunderous sound effects and cinematic set builds. 
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““Halo” is a $3 billion blockbuster franchise which has shaped entertainment history and defined a generation of gamers,” said Chris Lewis, Vice President, Interactive Entertainment Business, Microsoft EMEA.  “From the world’s first ever red-carpet premieres for a video game to sending a man strapped to a jet-pack 50-foot above London’s iconic skyline, “Halo” launches have continually broken the mould and we are back with a colossal bang for “Halo 4”, transforming a country on the biggest scale imaginable”.

“Halo 4” is the start of a new saga in the “Halo” story which is set to cause a sensation when it hits stores on Tuesday 6th November 2012.  Acclaimed film director David Fincher, the creative visionary behind Hollywood thrillers such as "Fight Club" and "The Girl with the Dragon Tattoo", produced an action-packed launch trailer for the game and American talk show host Conan O’Brien and actor Andy Richter are voicing two of the game’s characters.  The “Halo 4” Original Soundtrack was composed by award-winning producer and composer Neil Davidge, long-term co-writer and collaborator for music production outfit Massive Attack.
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Mike Bantick

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Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for iTWire.com, including interviews and opinion in the RadioactivIT section.

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