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NukoToys has melded traditional collector cards with touchscreen gaming, and added a touch of magic.

Collectable cards have been part of childhood for generations, whether they came in packets of tea or cigarettes, wrapped in waxed paper with a strip of bubblegum or (more recently) purchased in their own right in shiny foil packs.

Another shift has been from collecting for its own sake to collecting in order to do better in a game involving the cards (think Pokemon).

A new twist combines children's love of collector cards with their love of touchscreen-based mobile devices.

Nukotoys' Animal Planet Wildlands cards feature exotic animals, and interact with a free game running on an iPad, iPhone or iPod touch. (Beware: 'NukoBucks' are offered for in-game purchase.)

According to local reseller Australian Geographic, the cards contain a circuit pattern which identifies the card to the app by channeling the hand's conductive energy in a distinctive way.

"A parent will love watching their six year old get lost in the Serengeti, whilst learning about endangered animals," said Claire Robertson, marketing and ecommerce manager for Australian Geographic Retail.

"Kids will enjoy the colourful cards, the entertaining game play, and trading their Nukotoys cards with their friends."

The same technology is used with Nuko's Monsterology app and cards for older children and adults.

Cards are sold by Australian Geographic in packs of seven for $6.96 and in "premium box sets" of 17 for $19.95.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.

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