If you want to “find, choose, learn about and be notified of events happening around” you, you might have thought that your local radio station, Facebook feed, Twitter trip, water-cooler social network, Ticketek email, poster pole or other advert would be the source for such information.
That said, those various ways of getting information out aren’t always attuned specifically to events, aside from Ticketek and pole poster ads, although Ticketet would only bother to tell you about events it is selling tickets for and a series of pole posters you drive by isn't t exactly what you'd call an interactive medium in the way that a dedicated website you're using on a tablet, smartphone or computer is when designed to modern 2012 standards.
So, the makers of Jedo clearly decided the world needed a dedicated events notification service, and have launched one called Jedo.me, back in 2011, but is seeking media attention now, more than mid-way through 2012 - but just in time for the biggest and most popular party season of the year: the fourth quarter.
The site’s makers say Jedo is “an events based social media platform that helps you discover events and activities around Australia”, while also giving you “the opportunity to host and share your own events for free (if tickets are under $15)” – it even facilitates the selling and purchasing of tickets, so it clearly trying to be a one-stop shop and challenge the Ticketek and TicketMasters of the world while building a type of entertainment based social, advertising and events management network.
“Covering everything from cooking classes to stage shows, the newest bands to sporting games, Jedo has a wide range of activities Australia loves to partake in.
"The single most powerful factor to get someone to attend an event or purchase a ticket is knowing that someone else in their network is attending. Jedo works to spread this information through customers' networks", Ms Urquhart concluded.
Jedo’s events listings are “content rich” and “include photos, video content, recommendations and blogger reviews”, with the site making it “easy for people to quickly share their experiences and invite friends to different events” by integrating with Facebook and other social media platforms.
The site also encourages users to “create a free online profile so they can be kept up-to-date on local events”.
Clearly, you have to be flexible in working with existing social platforms, and you have to look good, be strong and launch confidently into the market, and the studies Jedo has undertaken have clearly served it well - thus far. However, with Jedo's ultimate strength to flow from the positive force of users, Jedo's journey, now that it says it is "the first of its kind to focus on events and activities within Australia’s local communities”, has now begun.
In launching this new phase into successfully serving the entire events community from individual to multinational corporation, Jedo clearly hopes to become a true Jedo Master.
However, if successful, an attack of the clones is surely on the way.