ITWire

If you watched any of the SBS Tour De France coverage, chances are you also visited the SBS Tour De France website.

Why? Because SBS says the site “has recorded its highest ever average daily unique browsers since the tour began on SBS”.

Daily unique browsers averaged 55,000 this year, a 13% increase on 2011, with page impressions seeing a whopping 63% increase on 2011, with user sessions also clocking up a 15% increase.

Then there’s the social media stats, with the “Cycling Central Facebook” page getting a 32% increase in likes and the Twitter version thereof gaining 23% more followers.

Even the “SBS Tour de France Skoda Tour Tracker” received close to 250,000 installs across all mobile platforms, with the “Cycling Central Social Hub” recording “average user sessions over 25 minutes with 1.2 million page views.”

The stats don’t end there either, with 6 million nationally tuning in to the 2012 TV broadcast of the Tour, but unlike the digital figures which boomed, the TV viewership was behind the 2011 and 2008 editions, making it the third most watched thus far.

Ken Shipp, head of sport at SBS, got on his metaphorical bike and said: “Once again the Tour de France has been a tremendous success for SBS across all platforms including TV, online, social media and mobile apps.

“We pride ourselves on delivering a true multi-platform experience, bringing value to our audiences and allowing them to experience quality content wherever they are”, he concluded.

We’ll definitely be seeing more of these kinds of amazing figures from SBS up until 2017 at the very least, because that’s how long they have the “exclusive live broadcast” rights sewn up for.