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Cut the price and they will come:  Sony is reporting sales of the PlayStation 3 have exploded in Australia following the recent price drop.

 

On August 22nd Sony Computer Entertainment Australia drastically cut the retail price of the PlayStation 3, a move mimicked around the globe.  According to Sony the effect was pleasing to their sales department.


Sony Computer Entertainment Australia today revealed a PlayStation®3 (PS3â„¢) sales surge of over 400% in the week following implementation of the recent price drop across the 160GB and 320GB models in Australia. This is based on official NPD Group Australia sales data1 from retailers nationally.
 
'This new price point really represents fantastic value for money as PlayStation 3 delivers full HD games, Blu-ray capability, plus music, movies, catch-up TV and more on demand,' said Michael Ephraim, Managing Director, Sony Computer Entertainment Australia.

'Australians love not only games, but also the quality home entertainment PS3 provides. Sales are booming because PlayStation 3 is the best device to connect to your TV, at incredible value, to provide the ultimate home entertainment experience."

The new recommended retail price of the cutting-edge entertainment device, PlayStation 3, at just RRP $349.95 for 160GB and RRP $449.95 for 320GB model, represents a significant saving of approximately $150 on the former recommend retail price. It was effective in-stores on 22 August, 2011.

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Mike Bantick

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Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for iTWire.com, including interviews and opinion in the RadioactivIT section.

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