Kogan brings 3D TVs and Blu-ray player to life

Alex Zaharov-Reutt
Tuesday, 14 June 2011 11:09

Your IT - Entertainment

Australia's e-tail revolutionary, Ruslan Kogan, has just unveiled a new line of 3D TVs with 2D to 3D conversion and a new 3D Blu-ray player.

For those wondering when TV pricing challenger and self-brander of consumer electronics products Kogan would go 3D, the wait is over.

Promising to make '3D technology affordable for all Australians', Kogan says its '3D LED series has everything you've come to know and love from Kogan's award-winning LED TVs, including a built-in PVR to pause, rewind and record live TV, USB input for playing movies and photos, and a stylish chassis housing a crystal clear LED panel'.

Taking a leaf from some competitors, Kogan's 3D TVs also feature the ability to convert 2D to 3D 'on-the-fly', while naturally being able to play 3D-enabled video games through an Xbox 360, Playstation 3 and high-def 3D content 'from any 3D enabled device'.

Kogan says that this is the 'start of the 3D LED price wars', bringing the 'option of 3D to the mainstream' while 'never making customers pay for features they don't want'.

Kogan then claims that the competition 'lumps 3D into every TV in an effort to keep prices high', with Mr Kogan specifically stating that: '3D has been used by big name brands to continue to charge more than they should for the latest TVs.

'We quickly realised that the actual technology in a 3D TV that enables this feature is relatively inexpensive, and we're entirely transparent about the added costs. Essentially, it's just an additional infeared receiver that communicates with your 3D glasses to ensure they are in sync.

'Other brands will lump 3D into all of their TVs, at Kogan we are giving the customer the option. They can pay $70-$120 (46' - 55') over our everyday low prices, or have the same technology without 3D,' Mr Kogan said.

Although Ruslan Kogan acknowledges that he has 'previously voiced opinions about the limitations of 3D TV', the company states that 'more and more' of its customers 'have started asking for the option through emails, Facebook posts, tweets, and blog posts. As a result of this, the company last month threw it out to the public, asking if they wanted Kogan to create a 3D TV.'

Continued on page two with prices and more, please read on!