Logitech has a school of rock

David Swan
Monday, 30 May 2011 14:59

Your IT - Entertainment

Australia's longest running and largest free education and entertainment tour, Logitech Rock the Schools, has just announced internet security software company Norton by Symantec as one of its major sponsors. Now called Logitech Rock the Schools powered by Norton, the massive tour will visit 90 schools around the country, reaching over 70,000 high-school students all around Australia.

Logitech Rock the Schools will provide our country's future music and entertainment professionals with an insight into the industry's many careers.

The day will include hands-on workshops for senior music students with industry professionals from the Australian Institute of Music. The whole school will then be treated to a lunchtime concert from the up and coming Logitech Rock the Schools powered by Norton bands.

The internet is an fundamental tool for music and artist promotion. It's therefore vital that all students wishing to forge a successful career in music take a proactive approach to their 'digital tattoo' to enhance their own virtual reputation for the future.

Norton aims to help raise awareness with students about their digital tattoo and its imprint, discussing how online actions can have offline consequences, potentially impacting a student's future career development.

'It's a well-known fact that potential employers, universities and even potential dates look online to get more information about us.  Even if you're not a rock star being hounded by the paparazzi, we're now living in a world where social interactions increasingly occur online; one comment, image or moment can live forever through a blog post, photograph, viral video or Internet meme,' said Michele Thompson, Norton's Online Safety Advocate for Australia and New Zealand.

With National Cybersecurity Awareness Week commencing today (30 May-3 June), it's also a timely reminder to students to be cautious about how much personal information they expose online.

'The popularity of social networking sites and mobile devices allow people to post their thoughts and whereabouts in real-time to an ever-growing network of people,' said Michele Thompson.

'Although most students may not have an entourage of fans, their personal status updates, comments and photos can be just as fascinating to a different crowd. Many teenagers post without giving a second thought to how they might be putting themselves at risk for losing out on a future job or potentially exposing personal details to criminals or cyber thieves.'

Logitech Rock the Schools kicked off in Sydney on May 2nd has visited schools in NSW and VIC. Four up and coming bands scheduled to perform for a leg of the tour each: Adelaide's five piece Delamare has just completed the first leg of the tour, Melbourne band Red Ink takes over on 30th May, followed by Sydney's Feeding Edgar.

More on page two.