Aside from letting you search all of your digital media content via DLNA across multiple devices with digital media stored on them, Samsung is also emphasising its 'Smart Enhancements in 2D, 3D, HD and Streamed Content' and its emphasis on 'colour, contrast and clarity'.
After all, they need to give those a reason who want a new TV to buy one now, whether they need it or not.
Most people already have a TV and don't necessarily 'need' a new TV, but when people see the features on offer and the benefits they deliver, with those capabilities growing every year, it's only natural that people will be tempted to upgrade to the latest and greatest.
They choose to take advantage of the capabilities that connectivity, web, video calling, 3D, social networking, YouTube, TV watching and more the newest TVs provide at various price points, independent of any set-top box or computer.
Samsung also says its picture quality has improved, and explains what those improvements are.
Its plasma based Smart TVs now includes a 'Real Black Filter which reduces the on-screen glare to produce darker blacks and sharper images, and Clear Image Panel which increases the viewing angle and improves the crispness of the image compared with older versions of Samsung products.'
In its LED range of Smart TVs, there's new 'Ultra Clear Panel' technology designed to 'increase the contrast ratio by efficiently absorbing external light and effectively reducing reflection, providing real, natural colour and deep, dynamic detail', although your eyes will be the judge of that when you compare it to other TVs in stores, in dedicated AV showrooms and eventually, if you buy one, in your home.
Samsung also has 'Wide Colour Enhancer Plus' which it says is 'an improvement on Samsung'Ÿs long-standing colour luminance technology'.
More video improvement technologies on page four, please read on for the conclusion!