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Will Amazon’s new Kindles swindle iPad sales?

Your IT - Entertainment

Amazon has announced two new Kindle e-book readers at lower-than-ever pricing, with a host of new functionality and clearly aimed at blowing third party e-readers out of the water, but can the Kindle spin spurn the iPad from consumers’ minds?

Chief Amazonian, Jeff Bezos, the founder and CEO of the world’s most well-known online retailer, Amazon, has put a letter right on Amazon’s home page alerting shoppers to the fact that new Kindles are coming from August 27.

There are two models, one Kindle with Wi-Fi only model for US $139, and the other being identical except that it also includes the global 3G modem to download books that the Kindle is so well known for, beyond the inclusiveness of its ebook catalogue, of course.

Bezos explains it nicely enough in his letter at Amazon, so let’s go with that here and see what he had to say:

“Dear Customers,

“I believe in the transformative power of reading—the ability of an author to transport you to new worlds, introduce you to new people, and even alter your perspective. Reading is important. Reading is why we build Kindles. Reading is why millions of people use Kindles.

“Today, we’re excited to introduce a new, third generation of Kindle. We kept everything readers love about Kindle and made it even better.

“Here are some of the highlights:

“Books in 60 Seconds: Think of a book and start reading it in 60 seconds.

“Kindle uses the same 3G wireless technology as advanced cell phones. But unlike cell phones, there are no monthly bills and no annual contracts.

“All-New, High-Contrast E-lnk Screen: 50% better contrast than any other e-reader.

“Read Even in Bright Sunlight: No glare.

“New Sleek Design: 21% smaller body with same 6” size reading area.

“15% Lighter: Only 8.7 ounces, read comfortably for hours with just one hand.

“Battery Life of One Month: A single charge lasts up to one month.

“Double the Storage: Carry up to 3,500 books wherever you go.

“Buy Once, Read Everywhere: Read your Kindle books on all your devices.

“Worry-Free Archive: Delete with abandon, we automatically keep an archival copy of your Kindle books, re-download for free, anytime.

“Global 3G Wireless: At home or abroad, wireless works in over 100 countries

“Built-In Wi-Fi: In addition to the 3G wireless, you can connect to Wi-Fi hotspots.

“This latest generation Kindle is US $189 - you can pre-order now, and it will ship on August 27.”

Continued on page two, please read on!



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