Sony boldly births bounty of beaut BRAVIAs + 3D!

Alex Zaharov-Reutt
Friday, 26 February 2010 10:42

Your IT - Entertainment

Sony has long been one of the world's signature technology companies, delivering products that are always distinctively 'Sony' - and the 2010 range of Bravias is no exception.

If there's one thing that Sony has carefully cultivated over the years, beyond forays into proprietary formats, it's quality.

In 2010, no matter how or where its products are manufactured, Sony's strict Japanese focus on quality and R&D seems to regularly pay off with new product ranges that improved features and new ideas to continually advance the 'state-of-its-own-art' and 'the art' of technology in general.

Of course, if you want Sony's best features, be it on Bravia TVs or other consumer electronics it produces, you will find they are priced accordingly, with the 2010 Bravia range featuring 26 models, from the low-end feature-wise but still available in sizes of up to 55-inches, to the highest end models with the most advanced features and higher price tags. 

The new 'benefits and features' includes design changes, new and improved technologies, new online TV channels, picture quality improvements and the introduction of 3D television in the home.

On the 3D front, there's one model that comes with 3D built-in, and that's the LX900.

It has a 3D capable LCD display and transmitter built-in, with two sets of 3D glasses included. Due in July, it also offers Motionflow 200, an advanced motion smoothing technology that debuted last year, which makes the movement in scenes look more natural. It comes in screen sizes of 52 and 60-inches, at a price that's still to be announced.

You'll still need a 3D Blu-ray player or an upgraded PS3 along with 3D games or 3D movies to enjoy any 3D content on your 3D TV, but that'll be the same no matter who you get your 3D TV from.

The two other 3D capable screens from Sony are the HX800 and HX900, which can be 'upgraded' to 3D by adding a transmitter and at least one pair of 3D glasses which the transmitter communicates with the active shutter in the 3D glasses to deliver the 3D effect when watching 3D content.

However, the HX800 introduces the brand new 'Motionflow Pro 200', while the HX900 ups the ante further by introducing a 'Motionflow 400' designation, promising the best and smoothest motion experience ever seen on an LCD TV.

The HX800 will come in 40, 46 and 55-inch sizes, while the HX900 will arrive in 46 and 52-inch options, both in July and neither with any announced pricing either.

What else is new in the Bravia crew? Please read on, to page 2!