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Call of Duty: Modern Warfare 2 is the largest ever entertainment launch ever and the money keeps rolling in.

The juggernaut of Modern Warfare 2 continues to rack up big bucks for Activision Blizzard (and presumably for developer Infinity Ward).

According to the publisher, Call Of Duty: Modern Warfare 2 on Xbox 360, PS3 and PC has passed the US$1b mark:

Activision Blizzard announced today that Infinity Ward's Call of Duty: Modern Warfare 2 continues to set sell-through records crossing the US $1 billion mark in retail sales worldwide since its launch in November, according to internal Activision estimates.

In its first five days alone, the game sold an estimated US $550 million worldwide, outpacing five-day worldwide theatrical box office gross figures for such films as Avatar, Harry Potter and the Half-Blood Prince and The Dark Night, according to internal Activision estimates and boxofficemojo.com.

"Call of Duty: Modern Warfare 2 has exceeded our expectations and shattered theatrical box office and video game records," said Robert Kotick, CEO of Activision Blizzard.
 
"There are only a handful of entertainment properties that have ever reached the US $1 billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game."


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Mike Bantick

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Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for iTWire.com, including interviews and opinion in the RadioactivIT section.

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