Lexar puts gamers in its crosshairs with new memory card range

Stephen Withers
Tuesday, 08 December 2009 11:29

Your IT - Entertainment

Lexar's latest range of memory cards is aimed squarely at the gamer market.

Available in capacities from 2GB to 8GB, Lexar Media's new Gaming memory cards are offered in the Memory Stick Micro (M2) format for PSPgo and other Sony devices, Memory Stick Pro Duo for PSP and PS3, and SD/SDHC for Wii and DSi.

"Gamers live by their saved gaming data, and everyone from casual to hard-core gamers rely on that information to be available every time they power up their consoles," said Manisha Sharma, director of worldwide memory card product marketing at Lexar.

Well, yes - but doesn't that also apply to memory cards used in cameras, phones and other devices?

"Since most gamers play more than one title at a time and use their consoles for Web browsing and photo, video, and music storage, they need memory products that can hold lots of content. The Lexar Gaming M2 and SDHC cards give even the most passionate gamers a way to reliably store their video game information, and help enhance the overall playing experience," added Sharma.

Recommended retail prices are as follows:

Lexar Memory Stick Micro (M2) card: $A39.10 (4GB); $A49.10 (8GB)
Lexar Gaming Memory Stick PRO Duo card: $A27.00 (4GB); $A44.50 (8GB)
Lexar Gaming SDHC card: $A19.55 (4GB); $A36.15 (8GB)
Lexar Gaming SD card: $A12.90 (2GB)