Sony throws another 10,000 extra PS3's into BRAVIA LCD offer

Mike Bantick
Wednesday, 11 November 2009 06:02

Your IT - Entertainment

Well look at that, a free PS3 offer looks to be proving popular for Sony, so much so that the company is tossing another 10,000 PS3 units upon the 25,000 given away with recent BRAVIA LCD TV purchases.

It began rather wastefully this year with Sony shooting a PS3 at a BRAVIA TV .  The point was to visually show the melding of the two home entertainment technologies.

On a more realistic front however, Sony introduced the free PS3 with certain BRAVIA TV sales, promising 25,000 PlayStations up for grabs before the end of the year.  It looks like this was more popular than they anticipated.

Sony says: As the company’s BRAVIA promotional counter moved dramatically close to zero, Sony Australia today announced the release of an additional 10,000 bonus PlayStation®3 (PS3™) consoles, guaranteed to be delivered in time for Christmas1, with the purchase of selected BRAVIA LCD TV models.

The announcement comes as the last of the original 25,000 bonus PS3 consoles, made available just three weeks earlier on 22 October, are expected to be redeemed. Demand for the promotion has been strong, with consumer confidence bolstered further by the offer of an extended three year warranty on all BRAVIA LCD TVs. With a number of quality control tests carried out during the assembly process, any consumer who purchases a BRAVIA LCD TV can be assured they have invested in a TV that has been built to the highest manufacturing standards.

“Now, an additional 10,000 consumers can enjoy a BRAVIA LCD TV, extended three year warranty and bonus PS3 – all under the tree in time for Christmas. This combination reaffirms the quality of our BRAVIA LCD TV range and provides consumers with a value for money Full HD entertainment hub for just over AU$2000. This is undoubtedly the best offer we have ever had in the market and is proof that there’s never been a better time to purchase a TV,” said Toby Barbour, Deputy General Manager of Consumer Products Marketing at Sony Australia. The additional 10,000 PS3 consoles, valued at AU$499.95, are guaranteed to be delivered in time for Christmas if validated before 1 December 2009.