Make or break time for Sony Ericsson

David Swan
Monday, 24 August 2009 03:55

Your IT - Entertainment

Comparing the new range with their competitors, one can be pleased that yes, Sony Ericsson are finally innovating, and at the right time as the mobile tech race really heats up. Apple have been and are continuing to dominate sales figures in the smart phone market, however Sony Ericsson seem to be more aiming towards a slice of Nokia’s market share, taking aim at their immensely popular N-Series. The greatest hurdle that Sony Ericsson seems to face at the moment is pricing, with the iPhone getting cheaper and cheaper but the new Sony Ericssons, with 12 megapixel cameras  and motion sensing technology, bound to cost and arm and a leg, at least at launch.

Sony Ericsson’s history is an interesting one, and one marred by turbulence but not without its successes. The venture began in 2001 as a partnership between Sony and Ericsson, with the stated reason of the pairing “to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector”. The joint company experienced trouble early, being relegated to measly fifth place in 2003, but the company has experienced a big turnaround, becoming the third highest selling mobile phone manufacturer in 2008, largely due to the Walkman series of phones.

Sony Ericsson’s new range of phones looks at the very least visually stunning and will go a long way to invigorating its line-up, from their very names to the gorgeous aesthetics. There is no firm local release date or pricing information available, but as soon as the phones are available in Australia, we’ll present a review.