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Wii Sports Resort keeps Nintendo on top

Your IT - Entertainment

The US games industry continued to decline hitting the fifth month in a row of sales tightening.  The Wii remains on top, with the Xbox 360 not far behind.  What can a slimmer, cheaper version of the PlayStation 3 do to the market?

The NPD group has released video game hardware and software sales for July in the US, and the decline continues.

Anita Fraser, Analyst for NPD offers this analysis:  "The U.S. video games industry declined for the fifth consecutive month, bringing year-to-date sales to $8.16 billion, down 14% from the same time period last year. In order for the industry to come in flat or slightly up for the total year, the back five months of the year have to come in 11% (or more) higher than the last five months of last year.

While year-to-date results are weak, there are some big titles set to be released over the next several months, including Madden this month, which should help spur sales. The worst comps should be behind us, and looking beyond August we have The Beatles: Rock Band, Halo 3: ODST, and of course, Call of Duty: Modern Warfare 2 to look forward to.
 
Hardware sales have slowed considerably on nearly every platform. The Xbox 360 is the only console system showing a unit sales increase year-to-date, while the NDS has the highest sales of all hardware platforms both for the month, and year-to-date.

NCAA Football 10 was the top selling game for the month, with combined sales of 689K units across all platforms. Wii Sports Resort was the top-selling software SKU for the month with 508K units sold with a 2.5% attach rate to the hardware install base. Of all genres, the music/dance genre has suffered the greatest declines this year, with nearly $390 million less revenues than the same time period last year."

Hardware sales for July 2009 : In brackets June 2009 figures/July 2008 figures


* NDS - 538,900 (766,500/608,000)
* Wii - 252,500  (361,700/555,000)
* Xbox 360 - 202,900  (240,600/205,000)
* PSP - 122,800 (163,500/222,000)
* PS3 - 121,800 (164,700/225,000)
* PS2 - 108,000 (152,700/155,000)

The PlayStation 3 is selling just over half the units it was this time last year.  Sony will be pinning hopes of a brand reboot with the launch of a slimmer, cheaper PS3 model rumoured for release very soon, possibly next week..

The expectation is that this Tuesday August 18th will be the announcement of the device at the Sony press conference from Gamescom.

Software sales for July 2009.

*  Wii Sports Resort w/ Wii MotionPlus (Wii) / Nintendo / 508,200
*  NCAA Football 10 (X360) / EA / 376,500
*  NCAA Football 10 (PS3) / EA / 237,400
*  Wii Fit w/ Balance Board (Wii) / Nintendo / 164,300
*  Mario Kart Wii w/ Wheel (Wii) / Nintendo / 156,600
*  Mario Kart DS (DS) / Nintendo / 132,200
*  Pokemon Platinum (DS) / Nintendo / 116,400
*  Fight Night Round 4 (X360) / EA / 116,400
*  New Super Mario Bros. (DS) / Nintendo / 101,800
*  EA Sports Active (Wii) / EA / 96,800

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