Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The mega-popular The Sims is about to get its third make-over. EA have announced the release date for The Sims 3, expect a cavalcade of expansions after this.
The Sims has been a phenomenon for many a year now, along with EverQuest and World of Warcraft possibly responsible for many a video game widow (and widower) as well as the occasional marriage bust-up.
But for Electronic Arts The Sims represents a cash-cow that is hard to ignore. As such, EA has prepared a whole new supersized money vault ready to be filled as of June 4th this year.
“The Sims 3 is an incredible game that lets you play with life, create art and show off your creations,” said Ben Bell, Executive Producer, The Sims 3. “In the game, players are inspired by endless creative possibilities like the new Traits and Lifetime Wish features which allow players to create Sims with real personalities and destinies. Players can then take their Sim into town to interact with other Sims in the game and capture the action on video to show off online.”
“The June launch combined with the break-through game the team is building gives us the perfect runway to create awareness for The Sims 3,” said Russell Arons, Vice President of Marketing for EA. “The Sims 3 will be the original IP winter blockbuster of 2009 as we build off the success of the best-selling PC franchise of all time to create awareness with both loyal Sims fans and new players.”
Lots of details about The Sims 3 can be found here. On top of this, EA have announced the ability to set your Sims’ into their own movie, with a cast, a set, soundtrack and story. This can be edited without leaving the game. Make a Sims mash up movie and share with the world.
The Sims 3 will launch across the PC, Mac, iPhone, iPod Touch and mobile devices winter 2009. The Sims 3 PC will ship to store shelves worldwide starting June 4, 2009.
David Bass
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