Davey Winder
Tuesday, 12 August 2008 17:02
Your IT -
Entertainment
Page 1 of 2
As BitDefender releases its GameSafe security product for online PC gamers into the UK market, we ask if it is actually all that new or exciting or necessary...
I guess that in the ever increasingly crowded security suite
marketplace, vendors are always looking for a new niche to exploit.
Something that can differentiate them from the crowd, albeit only
briefly until the crowd release their own clones into the same niche.
Good examples of this in the past have been
products specifically aimed at spyware detection and removal,
stand-alone spam filters and, of course, my personal favourite the
mobile phone anti-virus scanner.
Now
BitDefender has announced the UK
availability of another new niche security product: anti-virus for
gamers.
BitDefender GameSafe is, BitDefender insists, "a new antivirus defence package designed specifically for PC gamers."
Actually it isn't totally new as it was launched in the US earlier in
the year, but I will let that slide. But why would a PC owning, online
gaming type want to spend UKP £12.95 for an annual license for this
particular product?
Focus Multimedia, which is handling the UK and Ireland distribution,
says that it is essential for anyone who plays online games. Craig
Johnson, managing director of Focus Multimedia, reckons ”BitDefender’s
unique new security product contains powerful features that will give
gamers a fast, seamless gaming experience, while keeping their computer
safe from viruses and hackers.”
OK, so BitDefender has identified a need for a gaming security
solution, it says, after receiving queries from aficionados who wanted
to customise their security configuration to maximise performance
without compromising security.
“Speed is a matter of life or (virtual) death for these guys, and since
most conventional virus protection software can slow down processing
performance, many players turn it off and play naked" BitDefender’s
chief technical officer, Bogdan Dumitru reckons.
I'm not sure I want to dwell on your average gaming nerd naked at the
PC, but does Dumitru have a point and why haven't the other security
vendors thought of it? The answers to these questions and more on page
2...
CONTINUES