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Technology reinforces generation gap

If you believe that technology could be bridging the generation gap, think again. According to Deloitte’s first State of the Media report it’s as stark as ever.

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Wii Fit girls destroying households

Your IT - Entertainment

In the UK alone, women on household fitness crazes’ such as Wii Fit are getting carried away, the damage bill so far? AU$41.5 million.

In a case of strange research, the Daily Telegraph is reporting on the total cost of insurance claims caused during over enthusiastic home fitness mishaps by British women.

A 1,000 strong poll of insurer Shiela’s Wheels (who cover women only) resulted in an admittance that on average many had caused AU$13.50 worth of household damage after workout sessions got out of hand.

This figure is an average annual cost, and when extrapolated out to a national figure equates to a bill of STG 20 million (AU$41.5 million).

Home exercise routines including the Eye Toy Kinetic for PlayStation2 and Nintendo’s Balance Board based Wii Fit are causing TV’s, windows, pets and flower pots to suffer.

And the issue will only get worse; Wii Fit currently rides high in the “software” charts along with more sedentary pursuits such as Grand Theft Auto IV, Metal Gear Solid 4 and Mario Kart.

The Wii itself has been responsible for many physical (both user and environment) issues since its launch December 2006. 

The term Wii Elbow has even entered the vernacular as Nintendo devotee’s leap off the couch and ‘into’ their video games.