Mike Bantick
Friday, 28 March 2008 05:54
Your IT -
Entertainment
Page 1 of 2
Developer Codemasters are known world wide for their excellent car racing games, but today they announced a new venture into the world of extremely popular world of Bella Sara.
The following press release details a new venture by Atari and Codemasters as they venture into the world of trading cards and the young female demographic.
From the release;
Strengthening its casual entertainment portfolio Codemasters®, a leading creator and publisher of video games today announced that it has secured the rights to introduce Bella Sara™, the award-winning trading cards and online world for girls, to the video game market.
In a worldwide licensing agreement with Granada Ventures, the merchandise, licensing and publishing division of the UK’s largest commercial broadcaster ITVplc, and Hidden City Games, Inc., the Seattle-based game and entertainment company, Codemasters will publish Bella Sara video games for Nintendo DS™ and PC in Q4, 2008.
Bella Sara is a phenomenon amongst 5–12-year old girls and has sold over 40 million trading cards worldwide since the series debuted in 2007. Each Bella Sara card features a fairytale-like illustration of a horse along with a positive and inspirational message for young girls, such as “Beauty comes from within” or “Be the hero in your own story”. A unique code on every card activates a virtual horse that can be cared for in the Bella Sara online world at www.bellasara.com. The site, which features hundreds of virtual horses, a variety of age-appropriate casual games, customizable cottages, puzzles, colouring books, interactive stories and more has amassed more than 2 million registered users from 240 countries.
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