A Blu-ray Xbox 360? Errrrr, perhaps not

Mike Bantick
Thursday, 13 March 2008 16:00

Your IT - Entertainment

Seems we may have been premature with our expectations of a re-jig of the Xbox 360 hardware in the wake of HD DVD’s demise.

Some of us thought than the nonchalant way that Microsoft received the news of death of HD DVD in the high definition disc format war meant they were hiding some their technological cards.

It seemed that deep in the bowels of the Xbox gaming division, secret cogs were working on projects to cover the loss of the Microsoft backed format.

And indeed they may still be, but it looks like those cogs were not working towards a Blu-ray equipped Xbox 360.

Aaron Greenberg, Microsoft’s Xbox group marketing manager has revealed that there will not be  a Blu Xbox 360.

"Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience," Greenberg said.

It seems that we possible got too excited when Microsoft CEO Steve Ballmer said ; "We've already been working on, for example, in Windows, device driver support for Blu-Ray drives and the like.”

"I think the world moves on. Toshiba has moved on. We've moved on, and we'll support Blu-Ray in ways that make sense.”

Looks as if the Blu-ray Xbox 360 does not at this time “make sense”.  Perhaps we should move speculation to a Blu-ray Xbox 720.