One in two U.S. Xbox 360s are playing Halo 3

Mike Bantick
Thursday, 20 December 2007 03:07

Your IT - Entertainment

52 percent of Xbox 360 owners in the U.S have purchased Halo 3, an attachment rate that proves content and hype can move hardware.

According to a GameDaily report, Halo 3 has hit sales of five million units world-wide.

In the U.S, the home of First Person Shooter’s, Halo 3 has pushed into 4.1 million households.  Hold this up to the 7.9 million Xbox 360s sold in the same market this gives Halo 3 a 52 percent market penetration.

During September, the launch month for Halo 3, sales of Xbox 360 peaked at 527K units shifted.

"The power of Halo 3 is quite evident," market watch company NPD analyst Anita Frazier commented to GameDaily BIZ. "Even more than the attach rate of the game, which is significant, the fact that when it released it drove hardware sales substantially is evidence of the power of the franchise. That is why content is so important - a really killer game drives hardware adoption more than any other factor (including price cuts)."

The story goes on, to, perhaps unfairly, compare this attach rate of the recently released Super Mario Galaxy which has sold 1.12 million units for the Nintendo Wii platform, giving an attach rate pushing up to 19 percent.