Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
According to a GameDaily report, Halo 3 has hit sales of five million units world-wide.
In the U.S, the home of First Person Shooter’s, Halo 3 has pushed into 4.1 million households. Hold this up to the 7.9 million Xbox 360s sold in the same market this gives Halo 3 a 52 percent market penetration.
During September, the launch month for Halo 3, sales of Xbox 360 peaked at 527K units shifted.
"The power of Halo 3 is quite evident," market watch company NPD analyst Anita Frazier commented to GameDaily BIZ. "Even more than the attach rate of the game, which is significant, the fact that when it released it drove hardware sales substantially is evidence of the power of the franchise. That is why content is so important - a really killer game drives hardware adoption more than any other factor (including price cuts)."
The story goes on, to, perhaps unfairly, compare this attach rate of the recently released Super Mario Galaxy which has sold 1.12 million units for the Nintendo Wii platform, giving an attach rate pushing up to 19 percent.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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