Salmat shifts junk mail from paper to web

Stephen Withers
Monday, 12 November 2007 11:19

Your IT - Entertainment

A 'no junk mail' notice on your mailbox doesn't mean you're not interested in learning about the bargains at the shopping centres you visit.

Brought to you by Salmat, the company responsible for delivering a lot of the junk mail you may be avoiding, Lasoo http://www.lasoo.com.au lets you search for current offers by product, category, retailer, suburb and price. If you prefer, you can browse through individual catalogues, clicking on particular products to get more details.

According to Paul Marshall, CEO of Lasoo and executive director of Salmat’s DigitalForce division, said the website helps traditional retailers successfully compete in the online market.

"Lasoo connects retailers' brands, their products and their offers to new customers," he said. "And because Lasoo will carry content from bricks and mortar retailers, it will turn web browsers into in-store customers."

Salmat's research shows more than five million consumers use the Internet each month to research products and compare prices before they buy.

More than 40 retailers, including Myer, Target, Big W and Betta Electrical, are displaying their current catalogues on Lasoo.

Lasoo also provides wishlists, alerts and an RSS feed, among other features.

"In addition, Lasoo enables our retailer partners to find out more about their customers and competitors using sophisticated online measuring tools to track their behaviour. Our analytics packages offer retailers the chance to access customer data they’ve never had before," Marshall added.